NEW HOMES

The Rettie & Co New Homes team has grown consistently since it was established in 1998 and our sales and marketing team currently service over 40 new build developments across Scotland. In this challenging market we understand the need for targeted and effective marketing campaigns supported by highly motivated sales teams.  We are able to offer a bespoke specialist services in sales, marketing and consultancy & research.

Team Structure

Sales 

• Highly motivated and experienced sales management and negotiator teams
• Dedicated on site staffing resource for show homes and marketing suites
• Buyer/property matching service via office based broker team 
• Central buyer database accessed by all sales staff. Over 6,000 active buyers registered in 2007/2008
• Detailed reporting, analysis and feedback regarding sales activity

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Marketing

• Expert marketing advice and support from specialist New Homes Marketing Account Management team
• High profile web marketing opportunities via the Rettie & Co. website, which currently receives over 120,000 unique visits per month
• Discounted advertising rates of up to 60% in selected publications including The Scotsman and Scotland on Sunday
• Creation and implementation of strategic marketing campaigns including signage, websites, brochures and show homes etc.
• Detailed analysis of marketing activities to assess effectiveness of campaigns and to inform future marketing decisions

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Consultancy & Research

• Value adding consultancy, research and pricing advice on £1.1bn of Scottish New build property in the last six months.
• Advice on all elements of residential development, including property types, mix, unit sizes and layouts.
• Bespoke research projects
• Affordable housing solutions

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Example clients and projects  

• Meyer Bergman - Trinity Gardens, Trinity. Exclusive development of over 250 apartments, duplex and penthouse properties.  Rettie & Co. are retained as residential consultants and also as sole agent for sales and marketing services.
• PARC - ParcLife, Craigmiller. Offering quality affordable housing with prices that started from £85,000 for a 1 bedroom apaprtment.  Rettie & Co. are retained as residential consultants and also as sole agent for sales and marketing services, the majority of phase 1 (51 units) was sold off plan within 8 weeks of release in Spring 2008.
• CALA - East Fettes, Fettes. Prestigious development comprising of contemporary apartments, townhouses and penthouses. Rettie & Co. provide an on site sales management and negotiator resource.

For further examples of our recent and current clients / projects please view our full portfolio...

Contacts:

	Matthew Benson - Sales t: 0131 624 9031 e: matthew@rettie.co.uk
	Becky Lindsay- Marketing t: 0131 624 4060 e: becky@rettie.co.uk
	Nick Watson MRICS - Consultancy & Research t:  0131 624 9042 e: nick@rettie.co.uk

Rettie & Co Ltd. Registered in Scotland No SC144330.

Registered Office Deuchrie, Dunbar, East Lothian, EH42 1TG.

VAT Reg. No. 593 2816 16

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