The Power of Social Media

The Power of Social Media


Adapting to an ever changing digital landscape is key at Rettie & Co. By using Social media in innovative ways we are able to use our online reach and present the homes of our clients through our platforms. We tailor social media usage for each home, providing expertise alongside experience to receive the strongest reach possible. There are a variety of ways in which we strengthen this reach at Rettie & Co.

Organic posting. By organically posting properties to our feeds, we are able to interact with Rettie & Co.'s audience, drawing attention to properties with the aim reaching as many potential buyers as possible. With over 20,000 followers across our digital platforms, Organic posting is a strong starting point for all new listings.

Innovative use of social media. Rettie consistently search for new ways to reach audiences on social media, such as via our in-house Instagram Reel and TikTok creation team. For the truly spectacular homes this team create a fresh and modern advert for a listing, such as for the launch of this Georgian Town House on Edinburgh's famous Ann Street - which you can view here.


Paid promotion. Further to organic posting, we have paid advertising on social media. This tool has been widely used by Rettie & Co. across our platforms and from this experience we have developed our usage to include lookalike audiences. This ensures your property is viewed by a targeted and receptive audience, and has lead to a property ad being viewed by over 60,000 people in under 2 weeks.

Links with national and regional press. Through decades of relationship building, Rettie & Co. have strong links with both national and regional press. Our properties regularly feature in media outlets around the country, which we align with our social media posting for a targeted and far-reaching campaign. View an example from The Scotsman here and The Times here.


Posting of properties to Listing your home with Rettie & Co. ensures access to millions of property searchers from around the globe. In 2021, had 3.9 million website sessions and over 13.8 million page views - more than double the population of Scotland! Allow our experienced and local agents to use this international reach to hand pick a buyer for your home.


About Jason Gallagher

Jason joined Rettie & Co. straight after graduating from The University of Edinburgh with a 2:1 in Business with Marketing. Throughout his university career, Jason's degree focused on Digital M...

Jason Gallagher
Marketing Executive
Rettie & Co. Read More