A successful launch of the new Park Phase at the Ropeworks reveals market demand remains high for new build apartments in Edinburgh.
Following a successful launch campaign led by the New Homes team at Rettie & Co., 46% of the first-release apartments at The Ropeworks new Park Phase were reserved in the opening 24 hours, with all reservation appointments being conducted remotely via virtual meetings due to the unprecedented circumstance surrounding Covid-19. Combining in-house digital marketing tools with our broker team’s development knowledge and experience, the two-week launch campaign generated high demand for the studio, 1, 2 and 3-bedroom apartments, all now available for reservation.
Calum Miller, Associate Director of the New Homes Sales and Marketing team at Rettie & Co., applauded his team on securing multiple reservations despite dwindling market confidence, providing further evidence of the growing demand in the East of Edinburgh. “As we continue to build on our reputation as market leaders in the East of Scotland, delivering successful campaigns with developers is integral in achieving our ‘best in class’ vision. With a wealth of experience in selling homes off-plan, we were well versed to cope with the ‘new normal’ and have the necessary tools in place to face the challenges that lockdown presents”.
Further praise came from The Ropeworks developer, Teague Homes, who commended the team’s commitment to the project despite the challenges of lockdown and remote working. “We were thoroughly impressed with the effort and results that the new homes team at Rettie & Co. provided during these unprecedented times”.
The new Park Phase will utilise the green areas surrounding the development, offering a vibrant and engaging outdoor space for city dwellers. The over-arching concept of open spaces is central to this phase with a new landscaped park and extensions to the existing allotments.
The Ropeworks conveys a fresh and modern design, ideal for those seeking a unique space within a lively and thriving area of the city. These highly efficient homes are fitted with a high specification throughout and every design detail has been taken into consideration to encompass city living. With virtual reservation appointments now available, call our broker team to register for further sales information.
To find out more about The Ropeworks Park Phase, contact [email protected]
Prices from £145,000
Reservations available now
Please note, image of development is computer generated.